A few days later, I turned up to a pop-up jazz club with a rose-gold spike glued underneath each iris-harlequin by way of Hunter Schafer. I left the Half Magic trailer that day wearing Davy’s lime green cat eye, softened by a delicate wash of silver glitter. Hot pink lipstick and jeweled eyeliner define a white-haired woman’s face-proof that one need not check the Gen Z box.Īs for Davy’s personal prescription, it’s that architectural shimmer can be a grown-up neutral, even for a minimalist. A mullet-haired model wears a painterly blend of coral and cornflower blue. Harris’s disco eye makeup, offset by a neutral lip. A flurry of rhinestones decorates Jeremy O. That much is clear in the campaign makeup. Harris, top, a consultant and co-producer on Euphoria, is among the decorated faces in the Half Magic campaign. We chatted further with Davy to learn about her inspiration for the main characters in Euphoria, her go-to products, and how to re-create some of the most iconic looks from season 1.Jeremy O. “I got this awesome opportunity to gather it all up, put my own aesthetic twist on it as an artist, and just push it forward so it could be introduced to and admired by thousands more people.” “I've been following and trolling around Instagram and noticing Generation Z using makeup in a really cool, new way,” she tells Teen Vogue, adding that young people have been “creating a new makeup language.” From her perspective, the Euphoria style of makeup clearly already exists in our own world. While there’s a fantastical element to the visual result, Davy’s inspiration comes from teens in real life and what she sees on social media. We see heightened colors and textures during intensely emotional scenes and stripped-down, bare looks to reflect moments of vulnerability and quiet. Like how a music score can add so much emotion to a scene, I really wanted the makeup to function in a similar way.”Īnd there’s no doubt that Davy’s intention has succeeded each character’s makeup ebbs and flows in perfect conjunction with their story arc. “It needs to be almost invisible in a sense where you see it and you notice it, but you don't really question it,” Davy explains. “Anything I wanted, essentially, as long as it fit with the characters and was propelling the story forward.”ĭespite the frequent use of bold looks, like neon geometric eyeliner or glitter tears, the makeup on Euphoria is never distracting, nor does it ever seem out of place. “I was encouraged early on to use expressive color, shapes, placement, glitter, gems, rhinestones,” she tells Teen Vogue. But it’s not just the notable acting from Zendaya, Hunter Schafer, Barbie Ferreira, and the show's other stars that has resonated with fans each character has their own signature makeup style that tells its own story without saying a word.Īccording to Doniella Davy, head of Euphoria’s makeup department, that’s exactly the point. The show, which explores real-world themes of addiction, identity, abuse, and love, has undoubtedly captivated its audience over a short period of time and was quickly renewed for a second season. The highly acclaimed HBO series starring Zendaya debuted earlier this summer and quickly immersed viewers in the shimmering, glittery, and dark world of its teenage protagonists. It’s nearly impossible to watch Euphoria without pausing to think about makeup.
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